The National Bank (“TNB”), organized a breast cancer awareness activity for women in Jerusalem. The activity, which comes as part of its annual pink month campaign, included an educational seminar on breast cancer and the importance of early detection presented by Rawan Nashashibi, a clinical nutrition specialist. Participants were also invited to participate in a bicycle tour of Jerusalem, which took off from TNB’s Dahiet Al-Barid branch and ended at Wadi Al-Jouz.

Speaking at occasion, Head of Public Relations at TNB Reem Anani said that the endeavors area continuation of the bank’s annual activities that were launched two years ago at the inauguration of the Hayati program. Hayati is the first program of its kind to empower women economically in the Palestinian banking market, and it carries a sustainable social responsibility message by contributing to the fight against breast cancer, donating one dollar for each Hayati savings account opened to the Dunya Women's Cancer Center. Anani added that TNB holds educational and awareness breast cancer campaigns in October of each year at its branches and through its social media platforms. Breast cancer, Anani said, is a global affliction affecting women, and she stressed that with early detection, survival rates reach an impressive 90 percent.  She affirmed that TNB and Dunya Center have held a number of joint breast cancer awareness seminars that have benefited hundreds of Palestinian women.

Anani went on adding that this campaign targeted Jerusalem, which is where TNB inaugurated the first operating national bank branch to serve the city behind the wall since 1967. The bank is focusing on spreading early breast cancer awareness throughout the city, as part of its campaign dedicated to Jerusalem women.

Anani, speaking of the bicycle tour, noted that daily physical activities of at least 15 minutes reduce the risk of breast cancer, emphasizing the importance of making sports a part of a woman’s daily routine. A healthy body, Anani said, is of the utmost importance to propel a woman on the path of success in her practical and social life alike.

TNB launched its awareness campaign at the beginning of October, traditionally called pink month, through its social media sites. The campaign has encouraged women to be examined by their physicians regularly, and bank branches were decorated with pink ribbons.